A general note to anyone new to developing a web presence – there is no “easy” way to develop an effective web presence or web marketing plan. You can certainly do it inexpensively, but somebody has to do the hard, heavy lifting of generating content and building awareness using one of dozens of methods.
The [...]
This video is the work of a colleague Ken Calcaterra. If you need a videographer, you couldn’t do much better. Contact him at visualstories@juno.com
Read moreA buddy of mine has registered a domain for his business and placed it prominently on his business card. He asked me for help on his web site, so I went to the domain and took a look.
He wisely had included his service in the name of the domain. Unfortunately, his domain registrar [...]
I just finished booking a flight for business on Southwest Airlines. I generally like to fly SWA, but I had an experience in their checkout that irritated the heck out of me. Had I not already shopped on different travel sites and found their fares to be the best and offering the shortest [...]
Read moreI make it a general practice to write any blog posts using a word processor, like Word or Google Docs. Use Google Docs in Chrome, and your misspellings (oops, just misspelled “misspelling”) are pointed out right away. I can only imagine what it must look like to see an “expert” misspell.
That said, I fear that misspellings [...]
Read moreI thought this was interesting. I’ve been to UIE seminars and found them to be very much worth the money.
Why designers fail and what to do – PROMO
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I had a conversation last night with a colleague. Why he was calling me to talk about website stuff from the hospital after having a heart stent installed is beyond me, but such is the dedication of my friends to web technology.
His question was about using DreamWeaver (DW) for web development. I [...]
“Amateurs talk strategy, professionals talk logistics” is a quote attribute to the great general Omar Bradley. Patton’s brilliance on the battlefield was inextricably linked to the availability of mundane supplies such as fuel, ammunition and food. If there is a meme I would like to promulgate ans a webmaster, it would be “Amateurs talk [...]
Read moreIn my work as a webmaster for a health related franchise we have been aggressively capturing web usage statistics. Ideally we could associate increased sales growth with web traffic, but the websites in question are not e-commerce sites and most do not have a downloadable coupon to connect a web visitor with a visitor [...]
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