A colleague of mine runs St. Louis Scooter Guy, a service that allows you to drive to a party or event and get your drink on here in River City without worrying about driving under the influence OR leaving your car at the establishment where you demonstrated your ability to power-slam high-octane booze. His [...]
Read moreI was asked by a Twitter colleague Brian Carter (http://twitter.com/briancarter) to comment on the issues raised by Twittering not for fun, but for profit. TweetROI.com is a service currently in Beta where both marketers and Twitterers can come together. As I understand it, marketers can fund Twitterers to advocate for their product, cause or service. Twitterers presumably [...]
Read moreIf you are a small business, Twitter offers a great way to have a conversation with your customers, and enlist their help in becoming your advocate. As a social media guy, I say this all the time, but it really helps to see what a good job looks like in real life.
Check out MyHelpfulAce. [...]
Most email programs, from Gmail to Outlook, allow you to add a signature block to the bottom of your emails. If you are using an email exclusively or primarily for business, this ability provides an opportunity for you to market yourself and your firm.
In my case, I add my name, what I do and any [...]
Behold my certification all ye mighty, and tremble. It was a 110 question test, a great number of questions about billing and quite a few expecting you to pass judgment on keywords and ad organization. No coding questions, like how to make any one of a set of keywords show up automatically in a [...]
Read moreA buddy of mine has registered a domain for his business and placed it prominently on his business card. He asked me for help on his web site, so I went to the domain and took a look.
He wisely had included his service in the name of the domain. Unfortunately, his domain registrar [...]