A colleague of mine runs St. Louis Scooter Guy, a service that allows you to drive to a party or event and get your drink on here in River City without worrying about driving under the influence OR leaving your car at the establishment where you demonstrated your ability to power-slam high-octane booze. His crew are equipped with fancy, fold-up scooters that will fit in the average trunk. At the appointed time, a Scooter Guy shows up and you say your goodbye’s to your friends and the Scooter Guy drives you, his scooter and your car home. Nobody gets hurt.
I am not much of a drinker, but I do know the tragedy of drunk driving. I also realize that it’s often not the hard-core drunk driving 85 the wrong way on a suspended license but an average Joe who underestimates how much he’s had. I very much appreciate the work Scooter Guys do.
The owner is on Twitter (see STLScooterGuy). I’ve been thinking about how I would use Twitter to get people to use the service.
First, go to WeFollow.com and search for STL and St.Louis, and follow a bunch of people from The Lou (as the hip kids call it these days). Most will reciprocate and you’ll begin to generate a list of followers.
Go to News.Google.com and run a search on “Drunk Driving”. It will give a list of unfortunate or tragic stories about drunk driving (See this example). Use this as a source for links to use in Tweets, sort of a grim inspiration. “Don’t let this happen to you…”
Next, go to HootSuite.com and schedule your Twitters to go out in the days and hours preceding your normal drinking days, like Friday and Saturday, or in the run-up to holidays where drinking is part of the event.
Having observed how people re-tweet posts, and the genuine good being done by the service, I think St. Louis Scooter guy will get lots of support from the St. Louis Twitterati. Please leave any other suggestions in the comments below.