Castle Stone LLC

Posted on 04/11/10 in Featured, Portfolio, No Comments

Castle Stone LLC is a manufacturer of cultured stone for the construction industry.  The client noted that customers would almost invariably ask if there was a website.  Castle Stone had excellent printed materials and we were able to adapt most of the digital assets for the web.

Production challenges included adjusting the color balance of the product photos for the web.  The images were intended for use in process color, and while looked excellent in print were not quite right for the web.

Key Features:

Gallery – Castle Stone has an ever-expanding variety of stone styles, and each style can be custom colored.  The gallery feature allows potential customers to see at a glance a wide variety of possibilities and on going to that particular page, even more images of that style.

Home Slider – The home page slide show serves to put the visually appealing materials up front.  Short text and a sample image invites the user to watch for what’s next.  The slide show has plenty of prompts to engage the user and lead them to more details on any given product.

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