Don’t Let Your Registrar “Borrow” Your Domain

Posted on 03/26/09 in Web Marketing, No Comments

A buddy of mine has registered a domain for his business and placed it prominently on his business card. He asked me for help on his web site, so I went to the domain and took a look.

He wisely had included his service in the name of the domain. Unfortunately, his domain registrar follows a common practice of using unhosted domains (domains that are not pointing to a website) to sport Google AdSense ads.

In my friend’s case, his business card is actually directing users to a web page where his competitor is being advertised.

You should register a domain as soon as possible. I once waited a single day before registering a domain, and it was gone. However, sometime before registering your domain and printing it on your business cards, flyers or Yellow Pages ads, make sure you at least get a one-page “business card” up onto a server.

If you are in the same situation, feel free to email me and I’ll work with you to get things set up.

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