Not every business has the time or resources or expertise to build social media influence themselves, so this is the right solution for that segment.

I can tell you working for a franchisor, you really don’t want someone without substantial experience with not just the promise of social media, but also the pitfalls, doing your social media. Mistakes at this level can really hurt.

I think you caught the spirit of what we’re trying to do- which is allow Twitterers to turn their influence into pay, so long as they remain authentic (which their following will judge, as you’ve pointed out)- and to allow marketers like yourself (and I am also a PPC marketer, so that definitely shaped my ideas on tweetROI’s advanced bidding and other ideas we still have in the works) to leverage social media influence more efficiently. Not every business has the time or resources or expertise to build social media influence themselves, so this is the right solution for that segment.